Case Study 04: Reducing Client Anxiety Before Installations

Location: Berlin, Germany
Challenge: Clients often expressed nervousness or attempted to micromanage just before installation or reveal day, disrupting workflow and diminishing the final experience.
Solution: We introduced a structured pre-reveal strategy, including:

• A designer-led video briefing outlining the schedule and expectations

• A short “Installation Week” email series designed to build anticipation and trust

• A personalized gift delivered on reveal day with a hand-written thank you note

Outcome: Installation days became seamless and celebratory. 85% of clients proactively shared their experience with peers, and post-project referrals rose significantly.