Case Study 01: Reducing Last-Minute Cancellations & Ghosting

Location: Los Angeles, California
Challenge: A portrait photographer faced frequent last-minute cancellations, late arrivals, and prospective clients ghosting after receiving pricing, even with a strong visual brand and polished website.
Solution: We designed a pre-booking and payment workflow that included:

• A required deposit system with auto-generated invoices and a clear cancellation policy

• Late cancellation and no-show fee structure, explained upfront in the intake flow

• An interactive pricing guide with embedded testimonials and value framing

• A qualifying intake questionnaire to filter out non-serious inquiries

• Automated confirmation emails and SMS reminders with location and timing details

Outcome: Cancellations dropped by 78% within the first 60 days. The new system filtered out price-shoppers and improved client punctuality. The photographer reported more mental ease, faster onboarding, and fewer lost hours to rescheduling.g more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.