Case Study 01
Location: Miami, Florida
Challenge: A personal stylist and online educator was offering a signature course on wardrobe transformation. Although her IG was strong, students weren’t enrolling in her VIP upgrade.
Solution: We restructured her post-purchase experience into a couture-feeling journey:
A branded digital “Stylist Notebook” delivered immediately upon enrollment
A personalized style milestone calendar sent to VIP tier students with live call links
A final week “Next Level” invitation designed like a fashion week exclusive
Outcome: Her VIP upsell rate jumped from 4% to 31%. Students cited the luxury-like care as a key reason for saying yes. She now applies the same model to each new cohort.