Case Study 01
Location: Asheville, North Carolina
Challenge: A craft coffee roaster had beautiful packaging and a passionate founder—but struggled to convert casual browsers into subscribers on their online shop.
Solution: We built a sensory-driven Client Journey from first click to repeat order, including:
A magnetic first-time buyer flow with engaging order confirmation rituals
Taste profile-based product pages with storytelling tied to place of origin
A surprise-and-delight gift for subscribers on day 30 of their coffee journey
Outcome: Daily online orders increased 3x within two weeks. Subscriptions grew by 240% within the quarter—entirely through organic traffic and word-of-mouth.