Case Study 01


Location: Asheville, North Carolina
Challenge: A craft coffee roaster had beautiful packaging and a passionate founder—but struggled to convert casual browsers into subscribers on their online shop.
Solution: We built a sensory-driven Client Journey from first click to repeat order, including:

  • A magnetic first-time buyer flow with engaging order confirmation rituals

  • Taste profile-based product pages with storytelling tied to place of origin

  • A surprise-and-delight gift for subscribers on day 30 of their coffee journey

  • Outcome: Daily online orders increased 3x within two weeks. Subscriptions grew by 240% within the quarter—entirely through organic traffic and word-of-mouth.

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