Case Study 01

Location: Portland, Oregon
Challenge: An indie clean beauty brand was launching a new botanical serum. Their audience was loyal but not highly engaged, and past launches had flatlined after 48 hours.
Solution: We developed a pre-launch Client Experience that included:

• A private waitlist with tiered rewards for early sign-ups

• An “unboxing experience” preview video featuring rituals around the product

• A branded launch-day email series written in the founder’s voice with storytelling-driven CTA
  

• Outcome: The waitlist doubled in size compared to the previous launch. 70% of VIP sign-ups converted within the first 24 hours, and brand storytelling became a core asset across their next three campaigns.