Case Study 1: Story-Rich Gifting at a Heritage Bookstore & Gallery

Location: Berlin, Germany
Challenge: High-profile clients often purchased gifts from this historic bookstore, but many of the transactions felt transactional and lacked deeper brand connection.
Solution: We introduced a “Legacy Gifting” experience featuring:

• Handwritten provenance notes tied to each rare book

• A custom scent-and-stationery pairing for gift packaging

• Archival storytelling woven into the checkout and follow-up experience

Outcome: Gift sales rose by 61%, and major clients began commissioning private curation projects. The bookstore gained a reputation as the most poetic gifting destination in the city.